At Essential Print Services we get a lot of requests for brochures. Personally, I love brochures – there are so many options. When designing a brochure, you first have to decide on a weight of paper – you don’t want the paper to be too flimsy as this give could a bad image of your company. When the paper is quite thin, the print can show through to other pages. Also, do you want the paper on the covers to be heavier than paper used on the inside pages?
Special finishes can make your brochures stand out from the crowd. Picking out a few graphical areas on the cover in a Spot UV varnish, can take a plain looking cover and turn it into something really special. Alternatively you can gloss laminate or matt laminate the outside pages for durability. Special finishes work best because they draw the customer in.
Another thing to consider when designing a brochure is what you want to achieve from creating it? And how will you measure the brochure’s success? Do you really want to spend money on marketing your company if you’re not going to measure how successful it is?
One-way to do this would be to see how much your enquiry level increases. Sending out a personalised letter with the brochure may increase the success rate too. Planning a follow up campaign will help convert prospects into customers – this can be done by a telephone campaign or e-shot, or both.
The size and weight of your brochures may determine what format to go for. Think about how much your brochures will cost to post out. If you want hundreds distributed at once, ask your print supplier for a quote to send them for you. They may have preferential postage rate (we certainly do).
If you’d like to print a brochure or sit down with a Print Angel to discuss your ideas further contact us on 01332 418 377.
